DUCK IT! ...and let it float - E-book

Mind too full?

Too many thoughts, too many shoulds, too many stories about who you're supposed to be. Overthinking feels like working on the solution, but mostly it just goes in circles. And the harder you try to get a grip, the fuller your head gets.

Duck It! is not a step-by-step plan and not a program. It's a different way of looking, and it started with a yellow rubber duck on the edge of a bathtub in Helsinki. She could only do one thing: float. She wasn't trying to get anywhere, or to become a better duck. And apparently, that was enough.

Iemke Roos takes you past the 28,000-plus rubber ducks that fell off a container ship and floated the world's oceans for years, the programmers who solve stubborn bugs by explaining them out loud to a plastic duck, and the question underneath it all: how much energy do you lose struggling against what has already happened?

What it leaves you with: letting go turns out to be different from giving up. Calm turns out not to be a reward for when everything is done. And life is not a problem to be solved, but an ocean you learn to navigate.

After thirty years of building companies, brands and programs, Iemke Roos suddenly found himself face to face with a plastic rubber duck. She said nothing. It turned out to be surprisingly helpful.

Not to become a better version of yourself. Just maybe a lighter one.

Read chapter one for free at justduck-it.com, or get your copy.

Just Duck It - and let it float.